The Touching Lives campaign hit home in a way that was impossible to ignore. Real people shared their stories in a fiercely personal manner. Suddenly South Africans became aware of the value of paying tax and it had a tremendous impact at the most basic level. From an industry perspective, the Touching Lives Campaign won recognition from City Press Editor, Ferial Haffajee, as well as earning a coveted ‘Orchid’ accolade.
