Content marketing is not an ad on a billboard or a one-page spread in a magazine. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. The value returned is often that people associate good things with – and return to engage with – the brand.”
James O’Brien – The Conent Stategist 


Content is the business of bl!nk

For over twenty years we’ve worked with the best minds in the industry to share the human experience. Using our skill to determine the best medium for the job we have turned mundane facts into gripping life stories that our audiences have identified with and changed attitudes and behaviours as a result.



! advertising campaigns

Touching Lives

Client:         SARS
Agency:      Draft FCP
Genre:         Documentary/Reality    
Episodes:    6 (per series)
Series Producers: Odette Schwegler & Nicola de Chaud    

The Touching Lives campaign hit home in a way that was impossible to ignore. Real people shared their stories in a fiercely personal manner. Suddenly South Africans became aware of the value of paying tax and it had a tremendous impact at the most basic level. From an industry perspective, the Touching Lives Campaign won recognition from City Press editor, Ferial Haffajee, as well as earning a coveted ‘Orchid’ accolade.

! reality 

American Idols Gives Back: Angola

Client:         Exxonmobil/American Idol Gives Back
Agency:     APCO Worldwide
Genre:        Documentary/Reality
Episodes:   5            
Series Producers: Odette Schwegler & Nicola de Chaud  

In 2010, 48 million Idols fans were riveted as their favourite series stepped up to the task of battling malaria in Africa. Directed by Odette Schwegler, the team led production in Angola with Idols elite, Elliot Yamin and Fantasia Barrino. Corporate sponsor ExxonMobil, in association with UNICEF, undertook to raise funds to protect over three million people by providing mosquito nets and education in the battle against the disease. More than a simple campaign, the project showed viewers that they were part of a movement to save lives. The ‘Malaria No More’ project distributed mosquito nets to Angola, Mali, Madagascar, Uganda, Zambia, Nigeria and the DRC.

“I just ran from my flight in Los Angeles to the producers of America Idol. They are very impressed. Your work will be watched by 230 million people in the United States alone. Thanks again. It’s really great stuff.”
– Jim Jones, formerly of APCO Worldwide

! docu-drama 

Diamonds and Destiny

Client:         De Beers 
Angecy:      Fuse 
Genre:        Edutainment 
Episodes:   1
Executive Producers: Odette Schwegler & Nicola de Chaud  

Diamonds are a girl’s best friend. They are also a foundation for much of South Africa’s wealth and in this 20-minute docu-drama about Kimberly’s beginnings, the value of this precious gem is unearthed to visitors of the Kimberly Big Hole Centre where it is currently running at a custom-built theatre in High Definition. Told in a uniquely African style, the story unfolds from the discovery of diamonds by children playing on the banks of the Orange River to the modern industry that exists as a result.