“I just ran from my flight in Los Angeles to the producers of America Idol. They are very impressed. Your work will be watched by 230 million people in the United States alone. Thanks again. It’s really great stuff.”
– Jim Jones, formerly of APCO Worldwide
In 2010, 48 million Idols fans were riveted as their favourite series stepped up to the task of battling malaria in Africa. Directed by Odette Schwegler, the team led production in Angola with Idols elite, Elliot Yamin and Fantasia Barrino.
Corporate sponsor ExxonMobil in association with UNICEF undertook to raise funds to protect over three million people by providing mosquito nets and education in the battle against the disease. More than a simple campaign, the project showed viewers that they were part of a movement to save lives.
The ‘Malaria No More’ project distributed mosquito nets to Angola, Mali, Madagascar, Uganda, Zambia, Nigeria and the DRC.
- Client: Exxonmobil in association with American Idol Gives Back
- Agency: APCO Worldwide
- Genre: Documentary/Reality
- Episodes: 5
