“Content marketing is not an ad on a billboard or a one-page spread in a magazine. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story. The value returned is often that people associate good things with – and return to engage with – the brand.”

James O’Brien – The Content Strategist

Content is the business of bl!nk

For over twenty years we’ve worked with the best minds in the industry to share the human experience. Using our skill to determine the best medium for the job we have turned mundane facts into gripping life stories that our audiences have identified with and changed attitudes and behaviours as a result.

Touching lives campaign

The Touching Lives campaign hit home in a way that was impossible to ignore. Real people shared their stories in a fiercely personal manner. Suddenly South Africans became aware of the value of paying tax and it had a tremendous impact at the most basic level. From an industry perspective, the Touching Lives Campaign won recognition from City press Editor, Ferial Haffajee, as well as earning a coveted ‘Orchid’ accolade.

American Idol Gives Back: Angola

In 2010, 48 million Idols fans were riveted as their favourite series stepped up to the task of battling malaria in Africa. Directed by Odette Schwegler, the team led production in Angola with Idols elite, Elliot Yamin and Fantasia Barrino. Corporate sponsor ExxonMobil in association with UNICEF undertook to raise funds to protect over three million people by providing mosquito nets and education in the battle against the disease.

You’re Hired

Job creation is a South African dilemma. By teaming the issue with reality entertainment, the production team lightened this serious subject while highlighting the importance of grooming candidates for desirable positions. Structured as a ‘game show’ hosted by Bob Mabena, in which the prize was a job, each episode profiled two people competing for the same position in a diverse sphere of industries with the final decision determined by an audience vote. Participating companies included: Netcare, Sportsmans Warehouse, Sun International, Terenzos Hair and Edcon.

Diamonds and destiny

Diamonds are a girl’s best friend. They are also a foundation for much of South Africa’s wealth and in this 20-minute docu-drama about Kimberly’s beginnings, the value of this precious gem is unearthed to visitors of the Kimberly Big Hole Centre where it is currently running at a custom built theatre in High Definition.

Glory Game: The Joost van Der Westhuizen Story

Rugby legend Joost van der Westhuizen shares his journey as he fights Motor Neuron Disease. In a raw, often humorous, rendition of his struggle against the disease, the bl!nk team joins Joost on his global tour to unite the world’s leading MND specialists in a fight to find a cure. In the telling of the tale we share Joost’s triumphs, tragedies and personal family moments

The People’s President

A father, newlywed and keen ‘Tweeter’, recently-elected Namibian president, Hage Geingob is a man who has not lost the ‘common touch’. He is keenly aware of his responsibility to the people that voted him into office. Exploring a lifetime in service of democracy and the Namibian people, the bl!nk team tells the tale of the man behind the presidency. This documentary reveals Dr. Geingob’s passion for the people and his blue-print for Namibia.